In today’s fast paced world, finding employees with right skills is proving difficult for many organizations. The extent of the problem is such that 93% of HR executives report matching the skillsets of candidates to the job openings in organizations…
Day: March 24, 2023
When new skills become in demand and old jobs become extinct, employability is less about what you already know, but more about learnability. Learnability – the desire and capability to develop in-demand skills to be employable for the long-term – is the hot ticket…
Digital Marketing Institute (DMI) has recently introduce Professional Membership and Continuous Professional Development (CPD) for its learning community. Students will gain access to DMI membership portal upon enrollment for 12 months, and the membership portal will constantly be updated with content…
What Are the Top Digital Marketing Careers? Whether you’re a mid-level marketer, a recent marketing graduate, or looking to get into the digital marketing field, there are seemingly endless career possibilities, meaning that making a decision as to what area of…
Introduction Digital is no longer secondary, it’s central. Across every job role, in every industry, digital tools and techniques are being employed to drive better results with greater efficacy. The internet is the fastest growing medium for advertising globally, and…
Discover the marketing roles of today and tomorrow… You would be forgiven for some confusion over today’s marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be,…
Introduction 59% of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors. This highlights the indisputable fact that digital is no longer a differentiator – it sets the standard…
How digital skills can improve your ROI Introduction The relationship between businesses and their target customers has changed irreversibly. Buyers are more self-educated and autonomous than ever, and as a result, are less susceptible to the hard sell and one-sided…
How to Become a Digital Marketing Manager? Introduction The digital economy is thriving at an overwhelming rate, which has had a positive impact on job availability and career progression within the industry. Digital is driving revenue. Its reputation for being…
Why Traditional Marketers Need To Upgrade To Digital Since the early twentieth century, long-established outbound methods and principles have underpinned successful marketing strategies. A strong understanding of the 4P’s and being able to evaluate your promotion mix are essential foundational…